Wednesday // March 1, 2017

EMJ to begin construction on Ruby Falls expansion

Ruby Falls announced Tuesday that EMJ has been selected to oversee the attraction’s expansion, both phases one and two.

Home to America’s deepest cave and largest underground waterfall open for public viewing, Ruby Falls has hosted millions of visitors since its first tour in 1930. It features a 145-foot waterfall located 1,120 feet beneath the surface of Lookout Mountain in EMJ’s hometown of Chattanooga, Tenn.

“We are always thankful when we have the opportunity to work on a project that positively impacts our hometown,” said Clint Dean, Executive Vice President of EMJ Construction. “Ruby Falls is a notably unique and exciting construction project, which is extremely important to our community.

“We are looking forward to helping enhance this historical landmark while delivering an exceptional client experience to our friends at Ruby Falls.”

Both Ruby Falls and EMJ have strong legacies in Chattanooga making the synergy a natural fit. The project includes updated parking, ticketing, retail, restrooms, office space and a new entrance lobby, intended to improve queue lines for the cave tour and the overall guest experience. Other additions include a pedestrian mall and enhanced observation of the city.

“From the moment our discussions with EMJ started it was obvious that their team understood the historical significance of this venture,” said Hugh Morrow, president of Ruby Falls.

“They have also worked extremely hard to provide solutions for Ruby Falls, but more importantly for our visitors and guests as we construct this unique project. Having a team that includes our architect PGAV Destinations and the local construction expertise of EMJ gives us a great path towards success.”

PGAV Destinations is a global leader in the planning and design of unique destinations. Now entering its sixth decade, the practice has evolved to become the ideal destination-consulting partner. PGAV’s key clients include industry leaders such as SeaWorld Parks and Entertainment, the Biltmore Companies, Bass Pro Shops, Universal Studios and many others. Recent assignments include the Grand Canyon, Space Shuttle Atlantis and the Georgia Aquarium.

Watch this video to learn more about the history of Ruby Falls and the expansion plans:

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