Shaw Create Centre

Cartersville, Ga.


Shaw Industries Group engaged EMJ to build its Create Centre, a 67,000 square-foot, three-story “think tank” for the company’s creative, marketing and innovation teams, to exhibit its latest interior designs in an upscale, modern office building.

Case Study

Ask: Discover

Our team was brought in to the early planning phase and immediately began asking questions that allowed us to explore areas in which we could bring value to the client. ­­

Listen: Understand

As we asked questions we noticed a financial outlier in the plans was an innovative screen wall designed to let natural light into the building without affecting the exterior’s modern appearance. The screen was designed to lie outside the center’s façade, and the significant cost of this feature was not included in the original project budget.

Think: Develop

After learning Shaw’s goals for the Center’s innovative technologies and modern appearance, our team considered materials that could serve as cost-effective alternatives to build the screen wall. In collaboration with the design team and the owner, we guided the design team to equivalent but price-efficient products with which to create the screen.

Do: Execute

Through the schematic design and design development, the client accumulated $1.4 million in value. These changes included modifications to the mechanical, lighting and glass systems.

By collaborating with our clients during the planning phase we generated more than $1.4 million for the client — before even breaking ground.

The End Result

Our C2C® process made an enormous impact for our client and reflects the benefit of teaming up with EMJ as early as possible in the construction process. We helped the client find solutions without compromising elements of the design. The team will break ground on the project in July 2016, and the project is scheduled for completion by the fall of 2017.

Read more about this project in our What’s New blog.

Project Photos