EMJ’s core values are to be selfless, trustworthy, and gritty. These core values represent who we want to be.
But our industry is tough, and frankly, we can all use a little kick of motivation once in a while. We recently came across this video of former Navy SEAL Jocko Willink discussing just that and how to SMASH DAYS when you don’t feel like it.
Jocko provides a great reminder of why we sometimes just need to get up, get out of bed, and attack our day, even when we aren’t necessarily feeling it.
To us, this is the definition of gritty — being more interested in doing what is right than what is easy.